Our Mission
Have you ever noticed?
Most of the foods we crave today don’t support the vitality we aspire for tomorrow.
At Protelicious, we empower those juggling with modern lifestyles to look, feel and perform their best. Our crave-worthy functional foods with the highest quality protein supports foundational vitality, beauty and longevity.
At the heart of our commitment is THE essential undenatured protein our body needs most every day, yet is hardest to come by. With daily enjoyment of our gourmet functional foods, we reduce common ailments and even unwanted sugar cravings, while building science-backed vitality, beauty and longevity benefits, with simplicity and pleasure.
PROTEIN + PROTECT + DELICIOUS = PROTELICIOUS
Our Story
In 2016, founder Sheila Partrat, then a 53-year-old professional and mother of three battled lifestyle-related issues in the family. Despite best efforts, and being an educator on the subject, sugar cravings, inflammation, declining immunity, and Sheila’s recent diagnosis of prediabetes were on “the menu”. Sheila sought a simple, effective food-based solution that wouldn’t compromise taste or enjoyment. Seeking advice from trusted friend Dr. Jean-Francois Lesgards, a leading expert in nutrition, health, and inflammatory diseases, at first she questioned his recommendation : a quality whey protein concentrate.
Convinced that it was only beneficial for bones and muscles and that consumption would lead to “bulk”, she was surprised to learn that this unique quality of whey protein concentrate had benefits that went way beyond fitness, optimizing immunity, energy, blood sugar balance, and beauty, while supporting lean muscle structure.
It soon became a kitchen staple that delivered significant positive changes.
These inspired creations and resulting benefits became the foundation of Protelicious.
The Problem, Solution, and Birth of Protelicious
Daily quality protein is vital, yet today's diets often lack it while being loaded with sugar, leading to health issues. Amazed by the enjoyment and broad range of benefits on her family and those around her, Sheila launched Protelicious, along with her co-founder Dr. Jean Francois Lesgards in Hong Kong in 2017. The first product line was the flagship Gourmet Whey Protein Concentrate blends with select chef-inspired ingredients like Valrhona cacao. Customer demand fuelled expansion into the USA in 2021 and France in 2022.
PARAD'ICE: A Revolutionary Treat
In 2023 after two years of R&D, we created PARAD'ICE, an exceptionally creamy and revolutionary ice cream with proprietary IP that is both indulgent and health-building. A state-of-the-art taste experience, in which you can indulge freely, PARAD'ICE boasts an unmatched 27-34 grams of quality protein per pint, with zero added sugar. Launched in the East Coast USA, PARAD'ICE quickly gained a cult following, surpassing competitors in both taste and quality while flying off the shelves.
Our Founders
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Sheila Partrat
CEO & Founder Protelicious
Business leader and long-time champion of wellness, entrepreneur, published author and TEDx speaker, Sheila founded Protelicious, a Functional Food Tech Protelicious which creates functional gourmet foods with the highest quality protein for measurable and science-backed benefits. Sheila is also a veteran Kundalini yoga teacher and practitioner. Her drive to develop products or services which empower individuals to live healthier or more informed lives has animated her 25-year career across Media, Education, Health & Wellness sectors. Bachelor in Food Science at McGill and a Masters in Economics & Media Studies Universite de Paris II.
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Dr. Jean-François Lesgards
CSO & Co Founder Protelicious
Dr. Jean-François Lesgards has a Ph.D. in Chemistry and Biochemistry with 25 years of fundamental and clinical research in nutrition, health, and inflammatory diseases. Jean-François also worked 5 years in USA and Canada at the HEART INSTITUTE OF MONTREAL, QC, CANADA and at the DIABETES & OBESITY CENTER - Division Molecular Cardiology, University of Louisville, KENTUCKY, USA.
He is now affiliated with the National Center for Scientific Research(CNRS) at Aix Marseille University, FRANCE, and has also worked at INRA (National Institute of Agronomic Research), INSERM (National Institute of Health and Medical Research) in France.
Our Team
Protelicious is run by a team of complementary entrepreneurs, tech and luxury experts, scientists, and celebrated chefs. Guided by seasoned advisors, together we combine decades of experience from around the world in the core areas of production, distribution, supply chain management, food science, biochemistry, finance, and R&D.
protelicious whey protein concentrate f.a.q.
What is Whey Protein and where does it come from?
Whey protein is a protein derived from milk. It is the liquid byproduct obtained during cheese production. This watery portion of milk separates from the curds during the cheese-making process and is rich in proteins and essential amino acids.
What are the health benefits I will start to see right away when consuming Protelicious Whey?
By consuming a serving of Protelicious Whey Protein daily for a few weeks, you can expect to see various health benefits. These include a boosted immune system, reduced cellular inflammation (a factor in aging), improved focus (particularly beneficial for kids at school), enhanced tone and texture of your skin (a welcome benefit for teens), more stable blood sugar levels, and improved sleep cycles.
Why should I choose whey protein from grass-fed cows?
Choosing whey protein from grass-fed cows is important because it results in cleaner dairy and meat that are free from growth hormones and pesticides commonly found in industrially raised cows. Grass-fed dairy also offers a significantly different nutritional profile, including more healthy omega-3 fatty acids and less saturated fat compared to dairy from commercial feedlots. Protelicious whey is sourced from New Zealand grass-fed cows, ensuring both ethical and health-conscious choices. As whey is highly absorbable, it's best to avoid whey from industrial sources where growth hormones and antibiotics can be present in the dairy products.
Can I consume WPC if I am lactose intolerant?
Yes, gourmet whey protein concentrate by Protelicious contains about 7g of lactose per 100g, or approximately 1.75g per 25g serving. This is well below the typical tolerance threshold of 12g per serving for lactose-intolerant individuals. In comparison, a 250ml serving of milk contains about 12.5g of lactose. Most lactose-intolerant consumers can safely include this protein in their daily diet without adverse effects. However, it's always best to consult with a healthcare provider before trying new supplements.
What is the difference between whey protein concentrate and whey protein isolate?
Protelicious uses whey protein concentrate, which has about 80% protein content. Concentrate is less processed than isolate, resulting in slightly less protein per 100 grams. Moreover, concentrate is significantly better tasting, making it a clear choice for Protelicious.
For more information on this, please have a look at our blog post explaining the difference between both.
How do animal and vegetable protein sources differ?
The main difference between animal and vegetable protein sources lies in their amino acid profiles and how quickly our bodies can absorb them. Animal proteins generally have a superior essential amino acid profile compared to plant proteins. Essential amino acids, which the body cannot synthesize, must be obtained through diet, and there are eight essential amino acids among the 20 different amino acids. While plant proteins can be digested, certain sources (like soybeans, peas, and fava beans) contain anti-nutritional factors such as trypsin inhibitors, lectins, and tannins that can hinder protein utilization and amino acid absorption. Whey protein is the most effective protein for the human body, offering a superior amino acid profile, higher absorbability, and greater quantity of usable protein. Animal protein provides approximately five times more usable protein per gram than plant-based protein. A healthy approach is to consume plenty of vegetables with meals and use grass-fed whey protein smoothies to fill any protein gaps.
How should I store Protelicious whey protein for maximum freshness?
To maintain freshness, store Protelicious whey protein in a cool, dry place, and keep the container tightly sealed. Avoid exposure to moisture and heat to preserve its quality.
Can Protelicious whey protein be used for weight loss?
Yes, Protelicious whey protein can be a great addition to a weight loss plan. It helps you feel full longer. However, it should be part of a balanced diet for effective weight management.
Why should I take Protelicious whey protein if I don’t work out?
Even if you don’t work out regularly, Protelicious whey protein can still be beneficial for your overall health. Whey protein is an excellent source of high-quality protein that supports muscle maintenance, tissue repair, and immune function. It provides essential amino acids that your body needs for various functions, including hormone production and nutrient transport. Incorporating whey protein into your diet can help you meet your daily protein requirements, which is particularly important as you age or if you have specific dietary restrictions. Additionally, it can help promote satiety, making it easier to manage your weight by reducing hunger and cravings. You can add Protelicious whey protein to smoothies for a convenient and nutritious boost to your diet, regardless of your exercise routine.
What is the protein content per serving in gourmet whey protein concentrate by Protelicious?
Each serving of Protelicious whey protein typically contains 20 grams of high-quality protein, helping you meet your daily protein needs efficiently.
What certifications does Protelicious whey protein have (e.g., organic, non-GMO)?
Protelicious whey protein is sourced from grass-fed cows and is non-GMO. While it may not be certified organic, it adheres to high-quality standards to ensure a clean and safe product for consumers.
Can I use Protelicious whey protein in baking or cooking?
We do not recommend it as it will denature the protein. if cooking with it, make sure it only is used in warm, not hot conditions.
Is the Gourmet Whey Protein Concentrate by Protelicious undenatured?
Yes, thanks to the cold-filtered process the whey undergoes.
parad’ice by protelicious f.a.q.
How is Parad’Ice by Protelicious sweet with 0 added sugar?
Parad’Ice by Protelicious is sweetened with monk fruit and erythritol, allowing it to have 0 added sugar. Monk fruit acts as a natural sweetener without spiking insulin levels and contains no carbohydrates. Erythritol, a sugar alcohol, serves as a low-calorie sweetener, providing about 6% of the calories found in an equal amount of sugar. Additionally, both monk fruit and erythritol act as antioxidants, which may help protect against hyperglycemia-induced vascular damage.
Is Parad’Ice by Protelicious nut and egg free?
Yes, Parad’Ice by Protelicious is nut and egg free. All our ice creams are made without using nuts or eggs, making them keto-friendly, low-carb, and containing 0 added sugar. Each serving includes between 9 and 11 grams of quality protein.
Is Parad’Ice suitable for diabetics?
Yes, Parad’Ice by Protelicious is suitable for diabetics. It is diabetic-friendly, keto-friendly, and gluten-free, with 0 added sugar. The monk fruit extract we use contains no fructose or glucose, so it does not alter insulin levels. Additionally, dairy proteins, particularly whey, improve insulin secretion, reducing after-meal glycemia, insulin resistance, and triglyceride levels. Research shows that consuming quality whey decreases cravings by increasing satiety. As dietary needs vary for each individual, we recommend consulting your doctor, registered dietitian, or another trusted healthcare professional to ensure that Parad’Ice by Protelicious is right for you.
How many servings of ice cream are there in each pint?
Each pint of Parad’Ice by Protelicious contains 3 servings of 95 grams or more. Each serving size contains 0 grams of added sugar, and depending on the flavor, between 9 - 11 grams of quality whey protein, no more than 200 calories, and total net carbohydrates of between 5 - 6 grams per serving.
Is Parad'Ice by Protelicious low in lactose?
Most individuals with a presumed lactose intolerance or malabsorption can usually tolerate up to 12g (approx. 250ml of milk) of lactose at once or up to 24g of lactose spread out over the day. If a typical lactose intolerant consumer integrate 1-2 servings of Parad’Ice into his daily diet, he can easily digest this serving without side effects or symptoms as it falls well below the standard threshold of 12g per serving or 24g per day.